Today’s businesses are focusing on the requirement to drive growth and at the same time, maintain operational efficiency.
Social networking, increased mobility, adoption of digital channels, increased consumer expectations and transparency across industries are just a few of the factors reshaping marketing Services and customer interaction. Customers are becoming increasingly sophisticated and have higher expectations of organizations.
Companies are responding by adding new communication tools and enhancing existing channel capabilities. However the challenge for businesses today is figuring out where to invest by determining, which capabilities will be most impactful to their customers.